SERVICES

Your Story is Personal

Your writing should be too

You have a passion to reach others, a drive to improve what isn’t working, and access to the same tools thoses other brands use. So, what’s up with that? Why can’t you can’t figure out what’s missing?

We get it.

Most of the storytelling out there is, well… balderdash, poppycock, brouhaha, much ado about nothing, or just good ol’ fashioned fluff. We don’t need moving needles, required synergy, or low-hanging fruit to trip over to tell a compelling story about any brand.

That’s the problem with business today: Everyone is trying to say something with words no one cares to hear. You’re laughing because you know the business buzzword bingo is too much.

We build new marketing and communications strategies in our woodshed to get results. Buzzwords are banned. Pivots are avoided. And no synergy is allowed.

Look below for how the carpenters at Woodworks create page-turners of messages and copy that converts.

DISCOVERY

  • Boy in black and white yelling into old radio microphone. He has messaging to share

    Without a brand voice, you sound like Charlie Brown’s parents. Building a brand inspires others to talk about it, without all that “Wa-Wa-Wa.”

    MESSAGING
  • Magnifying words through reading glasses. Writing and editing is more than science; it's art of storytelling

    You have a bold mission and an important purpose. So, why doesn’t your audience know those things? Storytelling matters to sales.

    MAGNIFYING
  • Without measuring analytics, there is no way to know if you're succeeding.

    Digital marketing doesn’t work without knowing someone who can read the Matrix and do something about it. “Ka-ching” anyone?

    MEASURING

STRATEGY

  • A row of book spines, like advertising content

    Your brand has a story but finding the right people to read it takes skill. Headlines to the fine print, every word has purpose.

    ADVERTISING
  • A wooden desk with a laptop, coffee cup, and notepad -- someone is copywriting here.

    Writing styles require different skills. Copy to ghost, social to script, email to book — storytelling is not one size fits all.

    COPYWRITING
  • Motivational messaging about writing and optimizing

    All content is not created equal—that’s why you hire a pro who knows how to get it found on page one for everyone.

    OPTIMIZING

CHEMISTRY

  • SEO robot searching for content

    SEO—Three letters that strike fear or fortune. Why? It takes part math, part science, and a truckload of geek. Fortunately, that’s just our style.

    SEARCHING
  • Close-up of male hand holding phone looking at a map -- search via phone

    Digital marketing is vital to see your brand in lights, on websites and social platforms, and somewhere near page one of Google.

    MARKETING
  • Close up a video camera taping Facebook Live

    You know those things you read that make you think, “Why didn’t I think of that?” Yeah, that’s what happens when we write your story.

    POSITIONING

“Storytelling is the most powerful way to put ideas into the world today.”

— Robert McKee, Author and Professor of Literature, USC