“Strategic communications” means understanding why your messaging works on what platform. Without measuring that success, it’s all failure.

How does your audience respond on social media, to digital advertising, a direct mail pieces, or your website?

Everything can be tested, understanding that effectiveness differs from consumers clicking on your link or finding your biggest competitor.

Measuring Services Include:

• Website and Social Media Analytics

• Conversion Rate Optimization

• Keyword Testing and Prioritization

• Key Performance Indicators

• Blog Measurement

• SEO/SEM Metrics

• Cost-Per Analytics (i.e., Click, Impression, Lead, Acquisition)