“Tactics without strategy
is the noise before defeat.”
The year was 500 BCE. “Bluetooth” was showing someone you ate spoiled fruit. “Internet” was something fishermen yelled to the catch of the day. (Enter net! Get it?) And no one had a clue—or a care—about whatever a “Kardashian” ever was.
Yet, a Chinese philosopher, Sun Tzu, wrote those words about war that still resonate today in the world of content marketing.
So, Are you sharing your story to others or just writing noise no one hears?
Of course, no one wants to admit all the Web copy and brand messages your team created are just poppycock, brouhaha, rubbish, or good ol’ fashioned crapola. But take a moment to unravel your content.
Still not sure if it’s been effective? Check your strategy.
Woodworks Communications is an integrated marketing communications agency dedicated to compelling storytelling, creative style, and content strategy. And when it all comes together, your brand won’t be found online by accident.
The right message with the real keywords will be delivered to your audience with intent, purpose, and if you work with us…a certain amount of flair. How do we know?
WE BELIEVE IN SHARING A MEANING, NOT JUST SPREADING A MESSAGE.
The competition has a limitless reserve of finances to out-spend what you are doing. Who can keep up with that? Technology is the great equalizer for small and large brands to compete for the same audience, so why worry about being bigger — just be better. We can help with that.